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Happy, Healthy Saltwater and Freshwater Homes

Make sure you're able to provide the perfect home for your finned friends. The Pet Leadership Council has worked with leaders in the fish keeping industry to develop a set of easy to follow guidelines to help you set up the perfect home for your finned friends.

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20,000 Friends Under the Sea

Set up your own virtual aquarium and make friends with some of the coolest fish under the sea!

Resident fish expert Ami is on hand to help you select the perfect fish and give them a happy home. Customize your aquarium with plants, decorations, equipment and — of course — fish. Start with the basics and work your way up to more challenging aquariums. The better you care for your fish, the more stuff you can unlock.

With over 25 species of fish to meet and take care of, you're sure to find a new aquatic bestie!


Buy the Right Fish &
Give It the Best Home

Selecting the right fish for you and your aquarium is fun, but it can also be a bit of a challenge. Care must be taken to ensure that the fish you choose can live comfortably in your aquarium alongside all of your other fish.

My Right Fish provides the information you need about fish to make sure they are a good fit for you and your setup. Information about size, diet, care level, and potential fish conflicts are available for for many of the most popular and common fish.

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Saving the Ocean, One Fry at a Time

Coral reefs face growing threats, including ocean acidification, warming ocean temperatures, coral bleaching, pollution and over-exploitation. All of these factors can disrupt the reef's delicate balance, and potentially destroy these vital habitats.

Rising Tide Conservation — a collaborative effort by public aquaria, research universities, pet industry professionals, and saltwater aquarium hobbyists — promotes efforts to breed and raise marine tropical fish in aquaculture facilities rather than collecting them in the wild. By discovering methods to captive-breed saltwater aquarium fish, we can protect coral reefs by reducing the negative impact fishing has on them.

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Restore A Reef
Make A Difference

Due to multiple stressors in the late 1970s and early 1980s, previously dominant reef building corals throughout the Florida Keys and the Caribbean declined dramatically, leaving the remaining corals scattered and facing extinction.

The Coral Restoration Foundation is a nonprofit ocean conservation organization working to restore our coral reefs. by educating others on the importance of our oceans and using science to further research and monitoring techniques.

Through propagation techniques, tens of thousands of corals are grown and maintained in multiple offshore coral tree nurseries before being strategically outplanted on reefs allowing them to continue on a path to natural recovery.

With the help of students, volunteers, scientists, and donors, our corals are successfully raised until they are “reef-ready”, outplanted onto the reef, and monitored. Our innovative techniques are scalable and they are making a difference for our oceans.

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Buy a Fish, Save a Tree

Project Piaba is a fishery initiative that studies and promotes sustainable fish keeping and its impact on the environment. Project Piaba aims to empower consumers to make informed decisions about the fish they purchase and the impact they have on the health and wellbeing of those in the Rio Negro region of Brazil.

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Protect Our Environment from Invasive Species

Habitattitude seeks to inspire and empower people to explore the connection between responsible pet ownership and environmental stewardship. With the right attitude, pet owners will develop responsible habits that can minimize the effect invasive species have on habitats, the economy, and human health. Habitattitude naturally dovetails with the missions of the U.S. Fish and Wildlife Service (FWS), the National Oceanic and Atmospheric Administration (NOAA), the National Park Service (NPS), the states, and the responsible pet industry — conserving natural resources for the benefit of the American people.

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Improving Life. Preserving Nature.

LINI is the first and only NGO working on development of sustainable marine ornamental fisheries in Indonesia. It aims to support the conservation and management of marine ornamental fisheries throughout Indonesia. LINI does this by empowering coastal communities, providing training in practical skills, promoting fairer trade and more sustainable practices of marine resource use.

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